What does ‘care’ mean to you?
What do you care for most in your life? For us, we care for our forests, oceans and water, and the environment. We care for the people around us, especially our family, our children and future generations. “CARE” is at the heart of our brand’s mission and touches everything we do. Here are a few key steps that we have taken to strive towards a better future, as well as a sneak peak of our new VEOCEL™ global campaign which aims to encourage our communities to care too.
Caring for your everyday needs
With all the single-use plastic products that are available in the market, the first step in taking care of our planet was introducing our innovative branded fibers. Most consumers nowadays will seek out a green product that leaves less environmental footprint. Our natural care fibers are purely responsible everyday solutions that combine performance with sustainability to take care of consumers’ everyday needs and their overall wellness. We want to ensure that our partners and consumers have the best options when purchasing a product. From sourcing raw materials to production, we take sustainability into account by coming up with a better solution that brings less impact on our environment.
‘Cares for the future’ campaign
Our goal of launching the “cares for the future” initiative is to inspire and engage communities to care for the environment and play an active role in our global social media campaign. This year’s campaign will feature a series of tailored activities across Europe, the U.S. and Asia, while utilizing VEOCEL™’s digital channels. With this campaign, we hope to inspire the community to care for the planet with the help of our influencers and be conscious of how our decisions will impact the environment. For our global brand ambassador, Valeria Lipovetsky, caring for the future means, “doing my part to leave our planet in the best possible condition for my boys and future generations. No matter how small the adjustment to your lifestyle or buying habits, it can have a significant cumulative impact”. Learn more about this campaign at VEOCEL™ , and be sure to check out VEOCEL™’s social media channels if you are interested in participating.
#ItsInOurHands for a better future
Our care transcends boundaries, from our children and families to the wider community, our environment, and our planet. Looking ahead, we will carry on exploring the best ways to take care of our people and our environment. We believe that every step we make counts towards our goal. To achieve that, we hope that you will join us to care for the world by making more sustainable choices as #ItsInOurHands to act now for a better future.
This initiative is presented by
